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OUR MISSION:
We take the precision and heritage of military aviation and build it into streetwear. That's Load Released. Our gear is engineered to perform beyond the flightline, offering authentic, durable, and mission-driven style for life's real operations. We bring the high-spec to the high-street.
ABOUT US:
Load Released was founded with one goal: to build apparel and gear that carried the same grit, reliability, and heritage as the aviation crews who inspired it. What started as a side project between service members and aviation enthusiast turned into a brand.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™